How to drive traffic to your website with an effective online marketing strategy

The internet is now an integral part of doing business and your website marketing strategy is crucial to your success.

For many online businesses traffic equals profit and therefore you need to bring as many users to your site as possible.

Search engine optimisation

Most online users find what they are looking for online by using search engines such as Google, Yahoo or MSN. Search engine ‘spiders’ trawl the internet for useful information and there are ways that you can design your site in order to make it easier for these little creatures to find you. This is called search engine optimisation (SEO) and it is an important part of your website marketing strategy. However, the web is huge and you need to work hard to make your website stand out from the crowd and climb up the page rankings.

SEO is comprised of a number of factors which are crucial to your website marketing strategy. These include:


By having the same words on your website that people type into search engines you will appear higher in the listings. In order to do this effectively you need to see your site through the eyes of your customer. Use the same terms they use when typing into search engines. Some companies use SEO agencies to help them prepare a list of the most searched for terms.


Using highly searched for keywords in the titles of your articles is important as they are one of the first things search engine spiders look for when scanning your site.

Meta Descriptions

Your site’s title is very important to a search engine and is the first thing that search engines and users look for – so having keywords in it can be advantageous.

Site links

Search engines view these as a vote of confidence in your site and will rank you accordingly. However beware of having reciprocal links with nefarious or disreputable sites as these will have the opposite effect. Also, you should generally link to sites that you have something in common with.


Having interesting content will increase traffic and this will in turn boost your ranking. Generally the more content the better but be careful to only keep what is relevant.


As with links, hits are seen as a vote of confidence in your site and your organic rankings rise as a result. Gaining links with a successful media organisation in your sector is a good way of achieving this.

Website promotion

There are many ways to bring traffic to your site. Here are some ideas.

Viral marketing campaigns

This can be a very effective form of website promotion as users will advertise you by forwarding on an email which increases traffic to your site. If you are associated with such a promotion then you could become world famous overnight.


A common form of ‘pay-as-you-go’ advertising; effective but sometimes costly

Direct advertising

You know your market so find out where they are already going and re-direct them with a strong website promotion.

Good content

There is no better form of website promotion than recommendation and this stems from good content.


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