How to get your business on Google Maps and Apple Maps
Ensure your customers can easily find your business online with our step-by-step guide to getting listed on Google Maps and Apple Maps
Think about the last time you searched for a business online. Whether you were looking for a restaurant, a shop, or a hotel, chances are you looked at its Google search results to find out where it was located. And then, to get there, you probably used either Google or Apple Maps.
In fact, each month on Google, there are:
- Five billion searches for restaurants
- Three billion searches for hotels
- One billion searches for clothing shops
But how do you get your business on these maps? And why should your business be listed on these sites in the first place? Should you hire external help to assist with of all this? And if you do, who should you hire, and how much will it cost?
We’ll provide the answers to all these questions, and more. We’ll detail how to get your business listed on both Google and Apple Maps, with a dedicated, step-by-step guide for each platform.
We’ll also outline why your business should be on these sites, along with other places online you should consider getting your business listed on. Finally, we’ll weigh up whether you need to outsource this process to an agency, and look at how else an agency could help you with your startup’s digital marketing requirements.
How to get your business listed on Google Maps
1. Sign in
To get your business listed on Google Maps, you’ll need to create a Business profile on Google (if you don’t already have one set up). Note that there may be different steps depending on if you’re using a computer, an Android phone, an iPhone, or an iPad.
Once you have a Google Business profile, you’ll need to sign in to Google My Business, which means you’ll need a Google Account (or you’ll need to make one, if you don’t already have it).
Use your business email to sign up, then sign into Google Maps.
2. Create profile
Next, you’ll need to create your business profile on Google Maps. This includes entering its address – you can choose a precise location on the map, or a more general area if it’s a service you’re offering.
Select if you want your location to appear on Google Maps. If customers are served directly at your business address, then enter your business address.
If customers aren’t served there, enter the business address, then select the delivery option, where you can list the areas your business serves. Tick ‘I deliver goods and services to my customers’ to specify an area (as opposed to a physical location).
Following this, you’ll need to choose business categories. Make sure you pick those that most closely describes your business.
Next, enter your business contact information that you want to be shown (e.g. phone number, website URL).
If you don’t need a website, there is the option to select this, or there is another option to select ‘get a free website based on your info’. Learn more about Google My Business websites. Or, for more information on other ways of creating a website, check out our guide to the best website builders for small businesses.
Note that if you have multiple phone numbers, then enter a phone number for each shop in each location (as opposed to a central contact number).
Once you have done this, click ‘Finish’.
3. Complete verification
Next, you’ll need to verify the profile you’ve created. You can also leave this until later if necessary – for example, if you’re not authorised to do so.
You’ll need to provide a contact name and mailing address to receive a ‘verification postcard’ from Google. You’ll then be sent a literal postcard in the mail – when you receive this, enter the code written on it to verify your profile.
4. Manage profile
And that’s it – you’ve created your Google Maps profile! Just log in whenever you need to update any information, or to check your details are correct.
Note that it may also be possible to ‘claim’ your business through Google Maps. For example, if you search for your business on Google and a profile that you didn’t create appears, you may see the ‘own this business?’ information. If so, click on it and complete the steps to list it.
How to get your business listed on Apple Maps
In this section, we offer a step-by-step guide to getting your business listed on Apple Maps.
1. Sign in
To get started, go to: https://mapsconnect.apple.com/.
From here, you can sign in with your Apple ID – you can either use an existing one, or create one at this stage for free.
Select the correct language. Then, choose the small business option, and proceed to ‘Add my business’.
At this stage, you’ll need to read and accept the terms and conditions.
2. Create profile
Next, you’ll need to input your business name and location. To do this, you can search the Apple Maps directory, or choose ‘Add new place’ if you can’t find it there.
You’ll be asked to complete your business information, which includes the business’ name, its status (such as open, moved, or closed), and contact information such as phone number and country information. You’ll also need to choose from the categories that best describe what your business does, and select whether or not you accept Apple Pay.
To complete this stage, select ‘finish’.
3. Complete verification
At this point, you’ll need to complete the verification process. This involves the option to ‘call me now’, where your business is phoned and a verification code is provided. You can opt to answer a call whenever is most convenient for you. There may also be the option to confirm via post.
Ensure that your business information (such as location, opening hours, and web links) is correct. Once everything is confirmed, and if you have selected the postal option, then select ‘mail’.
4. Manage profile
Going forward, you can manage your business listing and information on Apple Maps using the platform’s dashboard, where you can update your opening hours and other details.
Why you should get your business on Google and Apple Maps
In addition to the figures listed at the start of the article, Google Maps’ reach extends even further, with 600 million searches for hair and beauty salons and 5 million searches for coffee shops each month.
Indeed, Google Maps is perhaps the most well-known and popular mapping service in the world, as reinforced by the figures above and in our introduction.
Meanwhile, Apple Maps has built new maps of its own, using more than 4 million miles of driving to create them. These are due to be launched across the US at the end of 2019, with some international locations set to receive them in 2020.
While Apple Maps may not be as popular as Google Maps, it does have one standout feature – the fact that it’s the default map offered on iPhones. And with Apple’s total market share standing at 47.14% in the UK as of August 2019, there’s a huge number of potential customers out there who you could gain access to by listing your business on its mapping service.
As well as this, getting your business listed on Google Maps and Apple Maps can help with local SEO (search engine optimisation), meaning that it can help to make it easier for people to find the products or services your business offers in the area you cover.
Where else should I get my business listed?
While Google Maps and Apple Maps are important places to list your business, don’t forget that other platforms exist too. Other places to consider listing your business include:
Promoting itself as the UK’s leading online business directory, Yell.com launched its website in 1996. From the same team that brought you the Yellow Pages, Yell.com is not only a well-known brand that has reinvented itself, but it offers access to 2.9 million business listings on its directory. In addition to its free business listing service, Yell also offers digital marketing services.
Bing Places for business
Microsoft’s Bing is one of the internet’s major search engines. Bing offers businesses a free listing on its business directory, which can be accessed in three steps. Bings says that it’s likely that your business already has a listing on its directory, so all you have to do is claim it – simply fill in your business profile information, then verify the listing to protect it.
Offering an online business directory and advertising services, Yelp offers pages across different regions of the UK, as well as internationally. Yelp was launched in 2004 and has since become one of the web’s most popular review sites, having amassed nearly 200 million reviews in that time.
Are you confused about where and how your business is listed online? For help with this, as well as other areas of your startup’s digital marketing strategy, complete the form at the top of the page to compare quotes for digital marketing agencies.
Should I outsource my business listing and digital marketing management?
Rather than doing it yourself, you could consider outsourcing the process of getting your business listed online to an agency, who could also assist with other aspects of your startup’s digital marketing needs. Here, we run through the benefits of each approach, as well as the other forms of digital marketing your small business should be doing.
Benefits of in-house management
- Focus on your specific business needs
- Grow your team
- Develop skills internally
- Can be cheaper
- Thorough understanding of your brand
Benefits of outsourcing
- Access the latest marketing technology
- Work with industry professionals and specialists
- Agencies have wide-ranging previous experience
- Hire for a one-off project or an ongoing retainer basis
- Gain external opinions and insight
There are a number of different types of digital marketing that your small business should be looking into in pursuit of success. Having a presence on social media is essential, and one key step to take is setting up a Facebook Business page. Similarly, your business content should be optimised for search engines – read our SEO checklist for new business websites to find out more.
Want to learn more about outsourcing your startup’s digital marketing needs to an agency? If so, fill in the form at the top of the page to compare quotes for digital marketing agencies.
In this guide, we’ve answered your most pressing question – ‘how do I get my business on Google Maps?’ – while also showing you how to get listed on Apple Maps as well. You can use our step-by-step guides to help you get started, or consider outsourcing your business listing and other digital marketing needs to an agency.
Looking to outsource digital marketing for your small business to an agency? Startups.co.uk can help with this too – simply fill in the form at the top of the page to compare quotes for digital marketing agencies based on your specific business needs. It’s quick, easy, and free!