How to get your website ready for mobile
Get your website ready for mobile
More and more users are accessing the web on their mobile, but does your website look good, or even work, on mobile?
A recent survey by Brand Anywhere found that just 4.8% of US retail sites were able to handle mobile users, yet there are over 200 million active web users in the US.
Businesses that don’t make their site ready for mobile are effectively turning away vast numbers of users. According to the same survey, more than half (51%) of consumers are more likely to purchase from retailers that have mobile-specific websites, and web retailers could increase consumer engagement by 85% simply by adding a mobile-specific website.
Creating a mobile site is not an easy process, but there are some ways you can fast-track the process and produce a mobile site that will work on most devices and will at least give some sort of useful mobile experience for your mobile users.
One of the simplest ways to create a mobile site is to use one of the many mobile portal sites such as Mofuse (www.mofuse.com) and Mippin (www.mippin.com). The portals cost relatively little, they work with a huge range of mobile phones and they’re very easy to use.
Mofuse allows you to create standalone mobile sites with a simple drag and drop system, or you can use an RSS feed from your site to produce a site that changes as your normal website changes. Mofuse also allows you to add Google checkout so you can sell products or take donations, you can build forms to collect data, and you can create store locators that let your customers find the nearest store to them. Additionally there are also some built-in mobile analytics that give you data about your mobile audience, from finding out what devices they’re using, to what networks they are on and what content they are accessing.
Mippin allows you to build sites quickly with a simple interface. It doesn’t have quite as many features as Mofuse – it’s really intended as a system to display basic content rather than a commerce site. However what it does have is a new feature the App Factory. The App Factory is currently in beta and creates a mobile website and a demonstration Android app that can be used on your phone but can not be distributed. However Mippin says that soon they will be launching the full version that will allow you to build apps for iPhone, Android, Windows Phone 7 and more.
Other alternatives for Mippin and Mofuse include: