How to use blogging and social media for self advertising
Advertising can be a costly expense for your company - but blogging and social media has the potential to produce the same results for free
Getting your company name into the public domain can be relatively simple. But getting your business to rank highly on search engines is where the real hard work comes in.
It can be a tricky, exhausting task – not to mention costly. Though it doesn’t have to be. By blogging and using social media effectively, your company can begin to see quick results, for little to no cost.
A broad range of companies use blogging and social media; from clothing and food to payday loans and finance – blogging and social media are effective forms of self advertising across the board.
Driving traffic to the website
Buying an email list may seem to be the simplest, quickest way of getting through to a number of people. Email lists are a way of contacting several people at once in a bid to get people to click through to your website.
Not only is this illegal, but it doesn’t build a great relationship with potential customers.
Paid for ads are also a quick, effective way of driving a considerable amount of traffic through to the website. Though this can be extremely costly, and only tends to work in the short run. Once you stop paying for the ads – the traffic stops too.
The more pages a website has, the more likely it is to be recognised by search engines. Blogging adds pages while also providing relevant information to your customers. Search engines are more likely to recognise ‘active’ sites, and they will tend to rank higher than ‘inactive’ sites.
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Using blogs and social media together
Social media is potentially the quickest, cheapest and simplest form of advertising available. Creating blog posts provides potential customers with content which can be shared across social media.
This form of marketing has been proven to be effective in search engine optimisation. Research has found that 60% of businesses who blog gain more customers.
Mr Lender, a UK based short term loan provider, has seen an increase in the number of people engaging with the company since focusing on social media and its blog. It has moved from page three on Google to page one since promoting its blog and investing time and effort into social media.
Getting leads from traffic
Blog posts which contain call-to-action links are also more likely to generate leads. These are links through to the company website, where customers are able to sign up or purchase products.
While not all call-to-action links will generate leads, a vast majority will. The more leads the company is able to produce through the blog and social media, the more likely it is to be ranked highly on search engines.
Getting ahead of the competitors
A good blog will be able to answer any queries the customer might have. Making the blog informative is likely to put you ahead of your competitors as this builds a certain level of trust.
It can potentially set the company as an authority figure in the eyes of the customer, and they are more likely to return to a company who appear transparent and easy to contact.
By writing blog posts associated with the product/service offered by the company, the customer will have a better understanding of the company and what they can expect to receive. Keeping the posts relevant to what the products or services offered by the company will also help with SEO. Blogs without focus tend to rank lower on search engines, and will attract fewer readers.
Social media also helps keep up with competitors and see how they’re engaging with their customers. Companies can use these platforms to gain in-depth market intelligence, and use this to boost their own customer base and social media following.
There are plenty of good, cheap blogging sites available on the market. Most are free to set up, and usually only require payment for the domain name and certain additional extras.
Blogging and social media is a great way to publish PR information and press releases. In previous years, it could take weeks to reach a substantial audience through marketing techniques such as television and radio adverts, newspaper placements, leaflets etc. Now it is practically instant.