Humantico: Samuel Austin and Owen Fisher

Founder Sam Austin explains how they will grow the start-up while remaining bootstrapped and why their business will help bring social change to the world

Name: Samuel Austin and Owen Fisher
Company name: Humantico Ltd
Location: South East
Date launched: 10/03/15

Tell us what your business does:

We create, consult and collaborate with businesses that solve social and environmental problems.

Where did the idea for your business come from?

The company formed as a natural progression when we looked at integrating our creative skill sets with the altruistic drive that originally stemmed our side project Live Learn Evolve (a global media platform that aims to inspire people to expand and explore their minds through self development, travel and thought provoking material.)

Humantico was the next step that allowed us to utilise our previous work experience into social entrepreneurship.

How did you know there was a market for it?

An increasing number of  new businesses now that have both social and financial goals; and with the growth of our media platform we witnessed the exponential interest in supporting more planet conscious projects and movements.

What were you doing before starting up?

I was working as a creative lead with a record label in London; designing, filming and managing creative projects there. Owen was working as a front-end developer at a leading web development firm in London.

Have you always wanted to run your own business?

We’ve always been more inclined to work on manifesting our own ideas and dreams. After many creative discussions whilst working for others, it became obvious that we wanted to build our own enterprise.

How did you raise the money?

We actually bootstrapped the whole thing using our existing experience and skill-sets. We drew in clients from the get go, allowing us to cover the very basic costs of starting the business.

Since then, we haven’t spent anything on marketing as the inflow of work is coming from word of mouth recommendations.

Describe your business model and how you make money:

We creatively optimise brands across the digital landscape. So from website design, graphic design, video production, photography, digital marketing and social media management we work across the board to create and incubate ideas and projects that we believe in.

What challenges have you faced and how have you overcome them?

As our past work has been primarily as creatives, we didn’t anticipate the complexities of running the business by ourselves. It has been a difficult but rewarding learning curve.

Another problem has been large influxes of projects at the same time, which really tested our project management skills, but we got assistance from other like-minded individuals, which in favour expanded our business’ connections.

What was your first big breakthrough?

Our biggest breakthrough has been solidifying partnerships with other start-up founders that are creating positive social change on a global scale. A couple of exciting new clients have quickly become both friends and business partners, allowing us to go beyond the general transitional process of business.

Where do you want to be in five years’ time?

We plan to be creating and funding social entrepreneurship on a global scale. There’s just no limit to the progression that stems from collaboration.


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