iJento secures $8m in a funding round led by MMC Ventures

Latest investment set to fuel further international growth for UK-based data analytics company

Customer intelligence service iJento has closed its second $8m funding round, led this time by venture capital firm MMC Ventures.

The round includes backing from existing investors, Oxford Capital Partners and Nauta Capital, both of whom contributed to an $8m funding round in 2011.

iJento analyses customer information across a range of domains and devices for clients including Allianz, Tesco Bank and LV= Insurance, which quoted a 26% increase in sales conversions as a result of working with the UK-based firm.

Following its recent expansion into the US and Australia, iJento plans to use the latest cash injection to further increase its global presence.

Peter Ryan, Chief Executive of iJento said of the investment, which sees Jon Coker of MMC ventures join the iJento board: “The new investment will support iJento’s recent launch into the US market, its expansion in EMEA and Asia-Pacific and its continued product development program which is innovating digital and multichannel customer intelligence solutions for existing and new customers.

“This investment demonstrates further confidence in our team and the go-to-market strategy. We are excited to be approaching 2013 with this new injection of capital which will drive our business plan forwards and enable many more organizations around the world to improve their digital marketing and customer intelligence strategies.”

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