“First of its kind” incubator set to boost London’s sport tech sector

Early-stage sport tech start-ups focused on helping people get involved in physical activities will have access to support and businesses in the sector

London Sport and London & Partners are to give the capital’s sport technology start-ups a boost with the launch of a new sports technology incubator.

Slated to open in early 2017 within London Sport’s forthcoming ‘House of Sport’ project, the facility will provide sport and fit tech businesses with support and direct access to the sport sector in an environment “designed to foster innovation and collaboration”.

The hub will be open to early-stage tech firms focused on making it easier for people to become involved in physical activity and sport.

It is hoped these companies will go on to help create “happier, healthier and more active populations in London, nationally and globally”.

Peter Fitzboydon, chief executive of London Sport, said: “Building effective partnerships with technology is the biggest opportunity for getting more people active in the foreseeable future.

“[…] this new tech hub will create an environment which breaks down barriers and opens up opportunities for start-ups, for the sport-sector and, ultimately, for people in London and around the world who want to be more active in a way that works for them.”

Scott Thompson, chief commercial officer at London & Partners, added: “The success of London’s booming tech sector has been built on a culture which encourages entrepreneurs, large corporates and start-ups to share ideas and collaborate.

“This is the essence of the sports tech lab which will be London’s first dedicated sport and health tech lab to bring together some of the world’s biggest sports brands and London’s best sports tech start-ups under the same roof.

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