Innocent Drinks founders among backers of Rockabox’s £3.7m round

Advertising technology business has re-branded to Scoota and now plans to develop platform and expand in Europe...

Advertising technology (adtech) business Rockabox has secured £3.7m in a funding round led by well-known entrepreneurs including Innocent Drinks and JamJar Investments’ founders Richard Reed, Adam Balon and 2015 Startups Awards judge Jon Wright (pictured).

Other investors involved in the round include Bartle Bogle Hegarty co-founder Sir John Hegarty, BMP co-founder Martin Boase, and former TBWA president Michael Greenlees and VentureFounders, alongside existing backers Frog Capital, Notion Capital and fourteen17.

The company has also announced that it has re-branded and will now be known as ‘Scoota’.

Launched by Tangozebra founder James Booth and TV entrepreneur Torie Chilcott in 2008, London-based Scoota allows advertisers to create, activate, measure and optimise rich media brand campaigns within a single platform.

It intends to use the investment to ramp up its technology and expand into the wider European market.

Scoota’s Booth commented: “At Scoota we’ve spent a number of years solving the technical challenges, allowing us to help the biggest advertisers find ways to engage, inspire and persuade customers more effectively than ever before.”

Chilcott continued:

“This investment from the creative industry represents the two sides, creative and tech, coming together to build a better understanding of how we can help brands do great work. That is what Scoota is all about.”

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