Innovative grocery service Dinnr raises £60,000 in Seedrs funding

Start-up delivers ingredients for online recipes straight to consumers

Food tech start-up Dinnr, which offers delivery of recipe ingredients directly to consumers’ doors, has raised £60,000 from crowdfunding platform Seedrs. Dinnr provides a directory of quick-to-make recipes on its website and allows consumers to order the ingredients for those recipes in the specific measurements needed. It currently provides next-day delivery all over the UK and same-day delivery by 4pm in central London. 100 investors on Seedrs backed the company, which claims it offers consumers the opportunity to cook restaurant-quality food without having to scour supermarkets for exotic and sometimes difficult-to-find ingredients. Alongside the recipes, Dinnr provides shoppers with starter, dessert and wine recommendations. Dinnr is the third food start-up to receive investment from the Seedrs platform, following investments in Northern Irish artisan cheese maker Mike’s Fancy Cheese and Plymouth patisserie Sir F’s. The site allows anyone to invest upwards of £10 in business concepts, with investors receiving a refund if the funding target is not reached. Michael Bohanes, chief executive and co-founder of Dinnr, said: “The idea for Dinnr came from my eagerness to learn to cook well but not wanting to be bothered with the entire cognitive process that surrounds cooking. “I enjoy the process itself but not the effort of selecting a recipe, shopping for the ingredients and frowning at a poorly-written recipe that assumes too much prior knowledge. With Dinnr you don’t really have to think what’s for dinner tonight, yet at the same time don’t want to compromise on quality and health.”

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