Inspiring women: Claire Vero
The creator of the acclaimed “free from” skincare range which holds the title of Liberty’s fastest-growing skincare brand…
Name: Claire Vero
Founded: Aurelia Probiotic Skincare in January 2013
Start-up elevator pitch: Natural skincare brand stocked with retailers across Europe and America
Follow her: @AureliaSkincare
Why is she impressive?
Claire Vero gave up her six-figure salary job to start a naturally-formulated probiotic cosmetics brand back in 2013 and, looking at her early business success, this was a risk worth taking. Vero’s range – Aurelia Probiotic Skincare – uses all-natural ingredients and has a strict free-from policy; two features which have seen it become a hit with beauty fans. Known as Liberty’s fastest growing skincare brand, Vero’s products are also stocked in Net-A-Porter (worldwide), Space NK, and various other stores in Europe and America. Said to have achieved turnover in excess of £1.2m for year-end 2015, Vero was named one to watch in the elite Young Guns Class of 2015 and has already won coverage in Management Today’s 35 under 35. Like its founder, Aurelia has also received a lot of praise, winning over 24 awards in the past three years including commendation from Tatler and Stylist magazine.