Inspiring women: Melinda Nicci
An author and fitness guru, Nicci also has a passion for technology and has used this to build a pregnancy platform backed by almost £1m
Name: Melinda Nicci
Founded: Baby2Body in November 2014
Start-up elevator pitch: Baby2Body is an online resource for expectant and new mothers, providing content on fitness and well-being to help them and their babies to be happy and healthy.
Funding raised: £962,000
Follow her: @melindanicci
Who is Melinda Nicci?
Harbouring a special interest in the way that health and psychology can be explored and enhanced through technology, Nicci has a built an impressive background in sport psychology, fitness training and technology innovation, having worked as senior director in global innovation at Philips advising on innovative health-tech solutions.
The seeds of Baby2Body, however, were first sown during Nicci’s 1994 pregnancy, during which she struggled to find empowering resources for pregnant women who wanted to stay active and healthy.
As it goes for many entrepreneurs, Nicci decided to create what she wanted for herself, and launched the first incarnation of Baby2Body: a business providing pre- and post-natal fitness classes throughout Greater London. This endeavour proved successful, and Nicci released a fitness DVD and co-authored a best-selling pregnancy book on the back of the enterprise.
However, it wasn’t until 15 years later that Baby2Body as we now know it was born, after Nicci recognised a need for a comprehensive health and wellbeing resource for pregnant women and new mothers across the globe. Expanding on her existing product, Nicci utilised technology to bring her vision to life, and relaunched her business as an online platform in 2014.
How has she won over investors?
Popular among expectant and new mothers around the world, Baby2Body takes the unique approach of focusing on the mother rather than the baby, ensuring that she looks after herself as well.
And with more than half a million users from over 30 countries, it’s no surprise that the business has attracted an impressive £962,000 investment to date, which has come from VCs and angel investors plus an additional grant from TSB.