Inspiring women: Nidhima Kohli

With angel investment of £650,000, Kohli’s disruptive website is bringing all of your favourite beauty products together in one personalised place…

Name: Nidhima Kohli
Founded: My Beauty Matches in February 2015
Start-up elevator pitch: My Beauty Matches is an online beauty product marketplace offering personalised recommendations and price comparisons, with products from 3,500 brands.
Industry: Beauty/e-commerce
Funding raised: £650,000
Follow her: @NidhimaKohli

Who is Nidhima Kohli?

Kohli’s career began with a graduate scheme at Credit Suisse, after which she spent a hectic seven years in finance and banking, working 80-hour weeks and travelling internationally to look after clients, figures and strategy for banks including HSBC.

This intense lifestyle took its toll, however, and when Kohli found herself in need of a specialist skin cream, she struggled to find trustworthy recommendations for something that would work on her and simply didn’t have the time to go out and shop around.

Recognising a need, Kohli impressively made time to qualify as an international makeup artist and beauty therapist at London College of Beauty, all while maintaining her busy banking career.

Having grown up in a family with several businesses under its belt – her father is a serial entrepreneur – Kohli spotted a way to solve her problems by combining her passion for beauty with a data-driven business model.

The result is her business My Beauty Matches, an online marketplace offering personalised beauty product recommendations and price comparisons from a range of big name retailers.

How has she won over investors?

Kohli says that My Beauty Matches is “the world’s first personalised beauty products marketplace”, helping time-poor women find all the products that they love in one place.

The disruptive site now hosts over 400,000 products from 3,500 brands, with its impressive list of retail partners including Harvey Nichols, Harrods, House of Fraser and Superdrug.

Thanks to its well-needed proposition, the business has attracted £650,000 funding to date from angel investors, and is supercharging its growth with a national television advert and a soft launch in the US.

It also has plenty more partnerships lined up with popular brands Benefit Cosmetics, Aveda and more.

Where can I find out more about Nidhima Kohli?

My Beauty Matches founder on swapping banking for $420bn beauty industry

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