Inspiring women: Olga Egorsheva

Egorsheva has secured over £1.5m for her user content marketplace Lobster. Find why you should add her to your list of business role models…

Name: Olga Egorsheva
Founded: Lobster in 2013
Start-up elevator pitch: Lobster is a marketplace for licensing affordable user-generated photos and videos.
Industry: Media
Funding raised: Over £1.5m
Follow her: @egolya

Who is Olga Egorsheva?

Olga Egorsheva is the CEO and co-founder of Lobster, a business which was inspired by the ambitious idea to disrupt the content search and licencing field as we know it.

Established in 2013, Lobster is an AI-powered, user-generated content platform enabling brands, agencies and media outlets to buy/license visual content directly from social media users and cloud archives. Originally launched on stage at the iconic TechCrunch Europe summit, Egorsheva has grown the business considerably over the last three years.

The London-based company now boasts over five million legally licensable photos and videos from Instagram, Flickr, Facebook, Google, YouTube, Vimeo, Dropbox and Verizon.

With an MBA from the European School of Management in Paris, Russian-born Egorsheva has a wealth of experience in the business space. She previously founded a photography start-up- Island of Technologies – with her father in Moscow, and more recently acted as a partner at Berlin venture capital and private equity firm Deutsche Ventures.

Her goal? “To inspire by breaking the rules”.

How has she won over investors?

Having established herself as a key figure within the media industry – speaking engagements include IAB European Advertising Congress and TechCrunch Disrupt – Egorsheva led Lobster to secure £1m from investors in January of this year.

The Series A round was backed by Moscow co-working space The Key, Otkritie Capital former CEO Nikolay Katorzhnov, and several other angel investors.

The investment followed an earlier $700,000 seed round which included backing from start-up accelerator Wayra UK.

Egorsheva tells us that, on the back of this recent funding, her attentions are now “deeply focused on investing every effort into the team, community, and raising industry awareness”.

Where can I find out more about Olga Egorsheva?

Lobster nets £1m to scale user generated content licensing marketplace

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