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Inspiring women: Rikke Rosenlund

The dog-loving entrepreneur aiming to leave ‘pawprints of happiness’ on the lives of dogs and people with a community of over 300,000 members…

Name: Rikke Rosenlund
Founded: BorrowMyDoggy in 2012
Start-up elevator pitch: Trusted community connecting dog owners and dog sitters
Industry: Pet care
Follow her: @rirosenlund

Why is she impressive?

After taking care of a neighbour’s dog for the day back in 2012, Rikke Rosenlund was struck by the idea that dog owners could benefit from a ‘helping paw’ looking after their dog from time to time, instead of using kennel services or dog walkers. This idea translated to BorrowMyDoggy; a start-up which enables people to take care of a dog for free simply because they love dogs, with borrowers paying just £9.99 a year for membership and owners £44.99. In four years, Rosenlund has grown her venture – which aims to bring ‘pawprints of happiness’ – to over 300,000 members in the UK and Ireland. This year, BorrowMyDoggy has been nominated as ‘Best Sharing Economy Startup' at The Europas Awards and Rosenlund has personally been nominated for ‘Best CEO of the year' alongside tech stalwarts like Shazam and Skyscanner. Now with a team of 14 staff at the BorrowMyDoggy HQ, Rosenlund plans to continue to grow the site’s user base.

Where can I find out more about Rikke Rosenlund?

BorrowMyDoggy: The website for part-time dog lovers


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