Inspiring women: Suzie Walker
With a background in marketing and nutrition, Walker has taken her all-natural paleo snack bars from strength to strength fuelled by almost £1m
Name: Suzie Walker
Founded: The Primal Pantry in February 2014
Start-up elevator pitch: Healthy, all-natural paleo snack bars containing no grains, dairy or artificial ingredients
Industry: Food and drink
Funding raised: Just under £1m
Follow her: @PrimalPantryUK
Who is Suzie Walker?
It could be argued that Walker is the perfect candidate to set up a healthy food business – with a background in marketing and a history as a nutritionist, Walker has worked as both a marketing manager and a nutritional advisor for big name brands including Innocent Drinks and Little Dish.
Her skillset later led her to launch her own private nutrition practice, Wonders of Food. It was while working here that Walker would advise her clients to adopt the paleo diet, which takes inspiration from the diets of early humans and shuns dairy, grains and processed foods in favour of all-natural vegetables, fruit and meat.
While Walker could see that her clients were finding success with this programme, they reported difficulty in finding healthy on-the-go snacks that fit the bill. Inspired, Walker whipped up some fruit and nuts into paleo-appropriate snacks in her blender.
The response from clients was so positive that the entrepreneur decided to utilise her marketing expertise to turn her homemade snacks into a business. In 2014 The Primal Pantry was born, retailing Walker’s range of grain, gluten, dairy, soy and additive-free snack bars.
How has she won over investors?
Walker knew her business had potential at the very beginning, when advertising the products on social media led to 20,000 orders in two weeks. Since, The Primal Pantry’s success has snowballed.
Priding itself on using only a select few natural ingredients and no flavourings, preservatives or bulking agents, The Primal Pantry is now stocked by retail giants Ocado, Waitrose, Tesco, Sainsbury’s, Holland & Barrett, Planet Organic and Wholefoods.
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Clearly, investors saw the potential in uniquely all-natural paleo products too; and so the business has attracted just under £1m from private investors across two rounds of funding.