iZettle announces UK launch of mobile payments device for small business owners

Mobile payments product available at 297 stores across the UK

Swedish company iZettle has announced the UK launch of its new product, which enables small business owners to take card payments through mobile phones.

Already available in Scandinavia, where the product was launched in 2011, the device plugs into iPhones, iPads and other Android devices, to allow small business owners to accept payment from Visa, MasterCard, American Express and Diners Club cards.

iZettle, which is backed by MasterCard and American Express, is amongst a host of companies to release a card payment mobile device. Its US competitor Square was launched by Twitter co-founder Jack Dorsey in 2010, while PayPal released its own version this year.

Like Square, iZettle accepts payments at a cost of 2.75% per transaction. Its launch follows six months of beta testing by 4,000 customers.

The social payments company has named EE, the company responsible for Orange and T-Mobile as the exclusive UK partner and the device is available for £20 across the 297 newly designed EE stores and from the digital communications company’s telesales channel.

CEO and co-founder of iZettle Jacob de Geer is confident that the new product will simplify the payment process for small businesses.

He said:  “The beauty of iZettle is that it’s simple to use, totally secure and takes seconds for a transaction.

“Whether you are a cabbie, florist, tradesperson or a courier, iZettle gives you the flexibility to operate in both cash and cards.”

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