Jamie Oliver and host of celebrity chefs back food market start-up
Chefs, restaurateurs and writers have invested £1m in London Union to turn unused spaces into pop-up street food areas
Jamie Oliver, Nigella Lawson and Wahaca’s Thomasina Miers are just a few of many high-profile names to have invested £1m in new pop-up market venture London Union.
The brainchild of Leon co-founder Henry Dimbleby and Jonathan Downey, founder of Shoreditch Street Feast and popular cocktail bar Milk & Honey, London Union aims to turn unused spaces into food stalls.
The concept will enable traders to pay a small fee for a pitch and Dimbleby and Downey will run bars in each market to generate revenue.
The overall goal is to create “positive and profitable areas” for Londoners with plans to launch 16 new street food markets in several London boroughs over the next five years.
With 60 traders already said to be involved with the project, London Union secured the funding from 31 street vendors and 21 founder investors including Yotam Ottolenghi and Polpo Group’s Russell Norman alongside Oliver et al.
You can find out how to start your own street food business here.