Jeremy Clarkson and ex-Top Gear hosts raise $5.5m for DriveTribe

Online platform for motoring enthusiasts will feature original content hosted by Clarkson, Hammond and May

DriveTribe, a social network and publishing platform for car lovers, has secured $5.5m in a Series A funding round led by Breyer Capital and Atomico.

Former Top Gear presenters Jeremy Clarkson, Richard Hammond and James May founded the start-up alongside ex-Top Gear producer Andy Wilman and serial entrepreneur Ernesto Schmitt – co-founder of Startups 100-featured Zeebox.

Set for a November launch, DriveTribe will feature videos, written content and interactive media created by Clarkson, Hammond and May, alongside its global community of motoring enthusiasts.

Members will have the opportunity to create “tribes”, based around different types of cars or motorsports. Around 2,000 requests to host tribes have already been submitted.

Hammond said: “The backing of proper, serious grown-ups like Breyer and Atomico confirms our confidence that we’ve hit a real nerve with Drivetribe. And the huge flood of submissions from content-makers wanting to lead their own tribes tells us we’re definitely not alone.”

Schmitt: “Our team recognised the huge untapped potential in the digital motoring sphere: there are over 400 million motoring fans on Facebook alone.”

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