JUST EAT acquires restaurant collection app Orogo
Acquisition will add Orogo’s functionality to JUST EAT’s online takeaway service
Leading online takeaway service JUST EAT today announced the acquisition of collection-based online takeaway app Orogo, in a move which it claims will further enhance its consumer offering.
Launched by Christoph Lippuner and Mikael Landau in 2013, Orogo’s app allows Londoners to order and pay for their lunch in advance, collecting it at their convenience and avoiding the queues normally associated with lunch hour in busy city centre restaurants.
JUST EAT said Orogo’s proposition represented a “great solution” for both customers and restaurants, driving increased re-order rates, order processing and convenience.
The deal, for an undisclosed sum, is expected to see JUST EAT add Orogo’s functionality to its own offering, further refining its proposition for customers following the acquisition of UK online ordering start-up Meal2Go in March of this year.
Christoph Lippuner, co-founder and CEO of Orogo, added: “We’re very excited to be working with JUST EAT. Orogo has been growing extremely fast thanks to our great restaurant partners and the strong focus we place on user experience.
“This new partnership with JUST EAT will further strengthen our position as a growing London start-up and provide us with expertise from the leading player in the online takeaway sector.”
Graham Corfield, UK managing director of JUST EAT, said: “This deal enhances our collection offering and Orogo will enable us to provide an even better service to our takeaway restaurant partners and customers, further cementing our clear leadership position in the UK.
“We have been hugely impressed by Christoph and Mikael’s forward thinking, innovative approach, and they will bring great value to the JUST EAT group. This move is part of our wider strategy to innovate and drive further significant growth into the takeaway restaurant sector.”