JUST EAT acquires UK online ordering start-up Meal2Go to strengthen offering
Purchase to see “innovative” EPOS technology added to food delivery giant’s platform
Leading online takeaway service JUST EAT has today announced its acquisition of Birmingham-based online ordering start-up Meal2Go, forming part of its strategy to grow its position in the restaurant takeaway market.
Founded in 2006, Meal2Go was the first online food delivery service to operate electric point-of-sale (EPOS) technology specifically designed for takeaway restaurants, and over the last eight years has grown its network to 1,100 partners across the UK.
London-based JUST EAT intends to use the purchase of its EPOS technology, the figures not yet disclosed, to expand its service to its 36,000 takeaway restaurant clientele; providing a central system for managing orders which will in turn allow restaurant owners to “better organise their day-to-day operations.”
Meal2Go founders Marcus Rezaei and Ali Taranssari will both remain with the business as part of the deal.
Graham Corfield, JUST EAT UK managing director, commented:
“This deal will enable us to provide an even better service to our takeaway restaurant partners, and cement our clear leadership position in the UK. We know there is huge demand amongst takeaway businesses for great value, high quality EPOS technology, which we will now be able to offer.
“This move is part of our wider strategy to make the bolt-on acquisitions and partnership deals that will ensure we continue to innovate and drive further significant growth for our takeaway restaurant partners.”
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Meal2Go CEO, Marcus Rezaei, continued: “We’re very excited to be working with the biggest player in the online takeaway sector.
“We’ve spent a lot of time and effort developing our EPOS system to be the best in the business. It is great to know that many more takeaway restaurants will be able to benefit from this as part of the wider JUST EAT offering.”