Fitness Mixes: Chris Hillary

The serial entrepreneur on why it's time to launch a start-up in the fitness industry and how he successfully started his business in five days with £50

Name: Fitness Mixes Ltd
Company name: Chris Hillary
Location: Kent
Date launched: 09/05/2015

Tell us what your business does:

We put all your favourite songs from our ever-growing library into one mix adding personalised work/rest timings to suit your training goals. Your mix can be further tailored by choosing either a male or female voice over and, with all your songs in one mix, there is no need to skip through tracks to find your favourites.

We offer a unique package in addition to great customer service. Our concept is aimed at both the individual athlete and professional fitness businesses, who rely on music to maintain focus and energy throughout a workout or class.

Where did the idea for your business come from?

The idea came from training clients and needing a tool to keep them focused on their technique and making sure they give 100%. Music is a great motivator but it's time-consuming creating a specific workout playlist together and then keeping it updated. We pick the best music to drive people to work harder during their workout and keep it updated for you.

How did you know there was a market for it?

With the fitness industry booming it seemed like the right time to set up this new business and it compliments the two other businesses I have.

What were you doing before starting up?

I currently run The FF Vault, which is my online personal training business, and Fitness Frenzi, which runs fitness classes throughout Canterbury.

Have you always wanted to run your own business?

Yes, from an early age I have wanted to run my own business and now, with three businesses in the bag, I couldn't work for anyone else now.

How did you raise the money?

My concept was to start a business in just five days with just £50. The £50 limit proved tough but I managed to find a student who did my website and logo for a great price and made it!

Describe your business model and how you make money:

I haven't a business model as such as I believe we will make money from predominately fitness instructors who are looking for free music for their classes/personal training sessions and who care about their clients.

I am hoping to attract individuals who are interested in pushing their bodies to the next level as this is a great training tool.

What challenges have you faced and how have you overcome them?

The biggest challenge was trying to start a business in just five days, especially as these five days included a bank holiday and a general election. The biggest problem I faced was people misunderstanding what I was trying to achieve. I wasn't trying to undervalue anyone's skills.

The challenge was to start a business for just £50. If people believe in you and what your trying to achieve then they will give their time for very little.

What was your first big breakthrough?

Finding my developer James. He understood what I was trying to achieve and loved the business idea so created my website and logo for a great price. I later gave him 25% of the company, which he didn't expect. The reason I waited until after is if I had originally told people that I was going to give them a quarter of the business then they may have had an alternative motive to help; whereas James supported the company on the basis of passion for the business.

What advice would you give to budding entrepreneurs?

If you believe in your business idea and you have the motivation then go for it. Also ignore the negative people in your life and focus on your business, they aren't worth your time or your focus.

Where do you want to be in five years' time?

I would like have three very successful businesses and I would also like to be in a position to help other businesses and start-ups.


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