Kids online safety app Azoomee bags £800,000 in Crowdcube campaign
77% overfunded round will help licence and commission new content, acquire new customers and fuel international expansion
Azoomee, the internet safety app for children has raised £800,000 in a 77% overfunded campaign on Crowdcube.
Targeting £450,000, the app gave away a 10.66% equity stake in the business to 405 participants. The largest single sum was £100,000.
Launched in 2016 by husband and wife team Douglas and Estelle Lloyd, Azoomee allows primary school-aged children to watch videos, play games, browse learning content and listen to audiobooks in safety.
The app costs £4.99 per month after a 15-day free trial or £39.99 for an annual subscription. Since February 2015 Azoomee has been in a partnership with the NSPCC, donating £60,000 a year in return for marketing support and online safety advice.
It recently partnered with O2 to be the sole app on its new kids’ tablet, which launched into 473 stores in July. The new investment will fund the licensing and commission of new content, secure more customers and fuel international expansion.
Lloyd commented: “To receive this level of response to our crowdfunding campaign is amazing. Speaking very personally, for Estelle and me, it’s wonderful to see so many people believe in us, our fantastic team and the app.
“With this investment we look forward to launching Azoomee internationally and helping more parents around the world keep their children safe online.”