Latimer Group lands £1.1m to help tackle youth unemployment
Advertising agency has already worked with over 50,000 young people to co-create campaigns for brands such as Channel 4, Nesta, and the BBC
Latimer Group, a start-up which works with young people to produce award winning content and global campaigns, has closed a £1.1m funding round led by social impact investment bank ClearlySo.
Founded in 2010 by Matthew Hay and Jack Woodcraft, London-based Latimer is working to reduce youth unemployment by working with young people to co-create content and advertising campaigns.
The business has worked with over 50,000 young people to date on high-profile campaigns for the BBC, Channel 4, the British Council, Nesta and the Nike Foundation, with campaigns to tackle issues ranging from child marriage to dog fighting and knife crime.
The start-up says its approach “empowers young people to become active citizens and provides new opportunities for them to enter the media industry” – in the past five years the company has created more than 200 job opportunities for its youth network.
It will use this new capital to bring in senior hires and build out its technology platform; Bulbshare.
Latimer’s Hay commented:
“The funding we secured is testament to our methodology of co-creation and highlights how having a genuine social goal as part of your business objectives is becoming not only popular but critical given the vulnerable world we now live in.”
Mike Mompi, investment manager at ClearlySo, added: “The Latimer team are stellar – they continue to be pioneers in the co-creation space as they define new and impactful ways of creating and distributing the most relevant content on behalf of their clients. They have executed consistently and this investment will help them take the business to another level.”