LDN Muscle co-founders Tom and James Exton’s marketing tips

The Plusnet Pioneers and fitness entrepreneurs reveal the marketing strategies that helped them build a global fitness brand with more than 200,000 followers – and how you can too

Co-founders of LDN Muscle (LDNM), Tom and James Exton, have shared the unique marketing insights that helped them organically grow their online fitness brand from a blog into a global business with hundreds of thousands of followers.

The pair are ambassadors for Plusnet Pioneers – a joint programme between business broadband and phone provider Plusnet and Startups.co.uk to help entrepreneurs overcome the challenges they face in funding and marketing to reach their potential.

Alongside the Exton brothers, Plusnet Pioneers 2018 has  sourced the expertise of innocent drinks and JamJar Investments co-founder Richard Reed, Mush co-founders Katie Massie-Taylor and Sarah Hesz, and Social Chain co-founder Steven Bartlett.

Discussing the marketing strategies that have brought them success, the twins say you should find out which platform works best for you by testing key social media channels.

As your business grows, this may change depending on the needs of your business. Explore the benefits of different social media platforms for your company.

Tom and James also advise investing at least 10% of your business revenue into your marketing budget, directing money towards whichever platform is delivering the greatest return on investment.

However, they recommend not splashing out on marketing from the outset as “you don’t have to spend on social media straight away to get a return”. Make the most of the free opportunities social media offers your business before investing in a paid strategy when you start to earn.

Finally, you should have a clear marketing message and establish what your brand is offering consumers that other brands aren’t. This will help you to build a loyal base of followers and customers.

The Plusnet Pioneers campaign aims to inspire, inform, and support the millions of small businesses that make up the backbone of the UK’s economy. You can find out more information about business broadband and phone provider Plusnet here.

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