London-based music software start-up awarded £20,000 prize at leading tech pitching competition

Jukedeck announced winner of Vator Splash London

Music writing software start-up Jukedeck was yesterday crowned winner of tech start-up pitching competition Vator Splash London, beating nine other finalists to receive a £20,000 prize package.

Running for its first time in the UK, California-based Vator Splash has built a reputation for identifying tech start-ups with a potential for growth and it looks to support the best tech and digital start-ups with a tailored package of mentoring, funding and legal services.

Since launch businesses backed by the scheme have collectively raised $100m in follow-on funding.

Held at Europe’s largest accelerator, Canary Wharf’s Level 39, the pitching event saw 10 London digital entrepreneurs compete to win a package of services from Rackspace, Taylor Wessing and Blick Rothenberg worth £20,000, alongside a lunch with Ben Holmes of Index Ventures and one-hour meetings with Passion Capital, Connect Ventures, Highland Capital and DFJ.

Hosted in partnership with digital accelerator The Bakery and new initiative DevLab, the 10 start-ups presented their three minute pitches to a panel of leading VC’s and investors and included “real life” social network TableCrowd, “sexy” data-driven recruitment service Seedjobs and heat-mapping and analytics platform Uxcam.

Each start-up was judged on their promise as a venture-backed business and their ability to deliver within the market, and, after much deliberation, the winning pitch was awarded to Jukedeck, a software which writes “decent” music completely on its own that can react to changes in your environment as you listen to it.

A new prize of ‘Judge’s Vote’ was created for SQR systems, a cyber-security specialist, who was named runner-up and offered a lunch with Rory Stirling of MMC Ventures.

Founder of Jukedeck, Ed Rex, said: “I’m overwhelmed, thanks so much for your support and I look forward to what the next few months will bring.”

He humorously added: “For the next event if you want drumroll music, background tunes, whatever, I will do it for you!”

Commenting on the inaugural event Bambi Francisco, CEO of Vator Splash, said: “Vator Splash is helping to build and develop early-stage start-ups and it’s fantastic that we’ve had a great response in the UK, especially as we only organised this event within the last six weeks.

“In the US we see lots of the same businesses applying, mostly advertising and marketing firms, but in the UK the key word has been diversity – it’s great to see the potential that the UK has to offer.”

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