London fashion rental site Chic by Choice closes $500,000 seed round

Edge Group, Faber Ventures and Portugal Ventures lead investment in designer dress platfrom

London-based designer dress rental company Chic by Choice has raised $500,000 seed funding from Portugese venture capital firms Edge Group, Fabar Ventures and Portugal Ventures, to establish its position in the fashion rental market.

Launched last May by Portugese founders Filipa Neto and Lara Vidreiro, Chic by Choice allows users to hire out designer dresses from around the world typically for 15% of a dress’ retail price.

The site sources its dresses from leading brands, boutiques and department stores, which it then ships to over 15 European countries including the UK, France, Italy and Germany.

It plans to use the seed investment to continue to “get people to know it exists” and help it become the “leading online destination for luxury fashion rentals in Europe”.

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