London start-up Newsflo acquired by publishing giant Elsevier
Integration to support founders’ ambitions for London-based media monitoring start-up's product development
London-based media monitoring start-up Newsflo has been acquired by publishing giant Elsevier for an undisclosed sum.
Founded in 2012 by Imperial College London physicists Ben Kaube and Freddie Witherden, Newsflo monitors over 55,000 English-speaking global media sources to help researchers assess the ongoing media impact of their work.
The system uses algorithms which calculate the weight and context of a mention to analyse the data and build up a picture of the societal impact of a publication, author, journal, institution or discipline.
Elsevier will integrate Newsflo’s data into the media profiles on its research collaboration platform Mendeley – another start-up Elsevier acquired in 2013 – providing individually customised evidence of the societal impact of research through media mentions.
Kaube and Witherden will work alongside the Mendeley team at Elsevier’s new technology centre in London – the location for Elsevier Big Data analytics, which also includes ScienceDirect – and hope to use this opportunity to expand Newsflo to non-English language media, scale up the company’s user base and explore new possibilities in media monitoring.
Newsflo co-founder Ben Kaube said, “Joining Elsevier allows us to scale up our operation so that we can make a truly substantial impact. Our mission is to help institutions and researchers to showcase the value of their research.
“It’s exciting to now be able to serve millions of researchers every day, helping them to stay informed about media interest in their work and develop their profiles.”
Managing director of research application and platforms at Elsevier, Olivier Dumon commented: “The demonstration of societal impact is increasingly important for researchers and research departments across many areas, including the ability to secure funding and attract students.
“Through this acquisition we will acquire not only the technology to enable this, but also the expertise of the two founders, who will be great assets to Elsevier in further advancing our portfolio of innovative tools to support institutional leaders and researchers’ workflows and careers.”