Lord Sugar appointed enterprise tsar to support UK’s young entrepreneurs

Government hopes that The Apprentice star will instill ‘entrepreneurial spirit’ and highlight the advantages of starting a business

Lord Sugar has been appointed ‘enterprise tsar’ as part of the government’s plan to get more young people to start a business or pursue an apprenticeship, skills minister Nick Boles has announced.

As part of his new role, The Apprentice will be travelling ‘the length and breadth’ of the UK with the aim to promote ‘entrepreneurial spirit’ and highlight advantages for young people in business – as well as encouraging businesses to take on apprentices themselves.

Lord Sugar’s appointment will also contribute to the government’s strategy to deliver three million apprenticeships in England by 2020

Lord Sugar said:“I’m delighted to be taking on this challenge. I built successful businesses with the support of hundreds of talented young people who learned their skills on the job – exactly the kinds of skills you learn in an apprenticeship.

“But not enough of our young people know about apprenticeships and what they offer, and too few feel empowered to set up their own business.”

Boles added: “Lord Sugar has huge credibility among young people and I am delighted that he has agreed to help the government bang the drum for apprenticeships and enterprise.”

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