Lost My Name clinches €4m in Series A extension

2014 Startups Awards finalist set to invest in infrastructure to support international growth of its personalised children's books

Lost My Name, a technology and storytelling start-up, has received €4m in an extension of a $9m Series A funding round from Project A, alongside existing investors Google Ventures, Greycroft and Allen & Co.

Launched in 2013, London-headquartered Lost My Name uses an algorithm to create personalised children’s books by matching their name and gender to the story.

The 2014 Startups Award finalist claims its book The Little Boy/Girl Who Lost His/Her Name was one of the best selling children’s books globally in 2015.

Lost My Name will use the finance to build out its infrastructure in preparation for a campaign of international growth.

Asi Sharabi, CEO and co-founder at Lost My Name, said: “Project A’s operational expertise and hands on approach will help us upskill our teams and set strong foundations for future growth. We’re thrilled to have them on board.”

Florian Heinemann, founding partner at Project A, added:

“We believe that with the current team line-up, the competencies within the company and the investor base, Lost My Name is well on track to become one of the relevant global players in personalized children’s content.”

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