Luxury swim shorts brand Orlebar Brown receives £8m of Piper investment
Backing will be used to support fast-growing firm in European and US expansion
Venture capital firm Piper has announced a £8m investment in luxury British menswear brand Orlebar Brown, taking a significant minority stake in the business.
Founded in 2007 by Adam Brown and Julia Simpson-Orlebar, Orlebar Brown initially offered luxury tailored swim and beach shorts for men, later developing the product line into a full collection of bespoke resort wear.
Originally launched online, the company has experienced fast growth since foundation, developing into a multi-channel brand with distributors in 38 countries including Selfridges and Harrods in the UK and Bergdorf Goodman and Barneys New York in the USA.
The company still retains a strong line selling products on its own account, with three standalone stores in the UK and online sales to 105 countries worldwide.
The £8m investment will be used to further expand the firm’s growing presence in overseas markets in the US and Europe as well as to fund an online marketing campaign for the brand.
The deal marks the fourth investment from Piper’s £107m fifth fund. Early Orlebar Brown investors Venrex and John Ayton will continue to remain involved in the business.
Adam Brown, founder of Orlebar Brown, said: “We are very excited about the partnership we have with Piper. I am delighted to be working with partners who share the same values and ambitions as ourselves, and the team’s extensive experience and knowledge of growing consumer brands will help us accelerate our growth and simultaneously protect our DNA.
“Piper has worked hard to complete the deal in six weeks, so that the business wasn’t distracted at its key selling time, and is committed to building Orlebar Brown into a globally recognised British luxury fashion business.”