Marketing and research group Cello acquires co-creation agency, Face
Founding partner and CEO of Face, Andrew Needham named as one of the Cello group’s 13 managing partners
Marketing and research group, Cello has acquired leading co-creation agency, Face.
Andrew Needham, who founded Face in 2002, has worked Coca Cola, Google and O2, helping them to increase profits through co-creation, the management of consumer collaboration projects designed to improve product offerings and innovation. Cello provides global insight and strategic marketing services in over 70 countries; with Face and Cello combined, founder Needham will now work to expand Face’s global possibilities, as one of the Cello group’s 13 managing partners.
Needham’s new task will also include managing Face’s material capital investments in platforms such as social media and mobile research monitoring group, Pulsar and online research community developer, MyFace.
In the past, Needham has worked with other Cello businesses, such as Farm, Tangible and Opticomm, which he successfully managed from 2009 to 2011.
Needham is excited for the challenge ahead: “This is a fantastic opportunity to build on what we have accomplished at Face.
“I am very excited to be heading up and delivering a truly global footprint with research teams on the ground supported by innovative tech, social and mobile research solutions that will be a key part of Face’s continued growth and leadership position in intelligent research for social brands.”
Similarly, CEO of Cello Plc, Mark Scott, is confident that Needham is the man for the job: “Our social intelligence capability is developing fast, and becoming a core element of our overall expansion strategy as a Group.
“Andrew is uniquely positioned to lead the Group’s strategy in this core area which will help shape our overall future.”