Marketing platform Ometria secures further $2.5m seed funding

Total seed investment into start-up now stands at $5m

Marketing platform Ometria has raised an additional $2.5m seed funding led by Inventure Partners, with participation from SaatchInvest and Force Over Mass Capital.

Founded by Ivan Mazour, Djalal Lougouev, James Dunford Wood and Alastair James, the company helps multichannel and online retailers use data to deliver customer insights and send personalised automated messages to increase engagement and drive revenue.

Ometria’s platform – which claims to have seen 600% year-on-year growth – is used by Rad, Swoon Editions, Temperley London and House of Holland.

The funds bring total seed investment into the firm to $5m, following a number of previous rounds, and will be used to expand the size of its team and accelerate the development of its Software-as-a-Service (SaaS) platform.

Ometria has also announced the launch of a new retail-focused marketing automation solution, which it hopes will improve its customer insight capabilities.

Mazour commented: “For over two years, we have given the fastest growing online brands and retailers the ability to truly understand their customers. I’m proud to announce that from today, Ometria is able to dynamically target each customer with individually personalised messages, and deliver a clear return on investment without the need for any action on the part of the retailer.

“I’m grateful for the validation provided by this investment round, and excited that Inventure Partners has joined our exceptional group of investors. With their support we will be able to accelerate our growth significantly, and help even more retailers increase revenues and customer engagement.”

Sergey Azatyan, managing partner, Inventure Partners, said: “Having spoken with a number of retailers using the Ometria platform, it was clear that their offering delivered genuine value , and that their solution will be a must-have for all online businesses in the future. I look forward to joining the board and partnering with Ivan and his team to help them build Ometria into a global leader in retail marketing.”

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