Has launching a business in the UK food and drink sector got harder?
Worth Capital’s Matthew Cushen explains why the food and beverage sector has become increasingly challenging – and how you can crack it……
Matthew Cushen
How to pitch to investors – beyond the pitch deck…
Investors will always want to hear about market insight and financial projections, but don't forget to adapt the pitch to the audience, argues Worth Capital's Matthew Cushen…
Funding growth
The focus of The Start-Up Series has been on the earliest stage businesses – ready for their first or very early equity funding. The type of funding supported…
How to get valuable small business advice
Having too many ‘advisors’ risks slowing decision making and receiving conflicting information. Find advisors who are well qualified - not just available…
It’s time for small businesses to get serious about Brexit
Worth Capital’s Matt Cushen urges you to start thinking seriously about how Brexit will impact your small business. The clock is ticking...…
Entrepreneurs: Your business is doing well, but what about your own mental health and wellbeing?
Entrepreneurs are more likely to experience mental illness than the general population. Don’t sacrifice too much of your self for your business…
How to build a successful business team
Once you’ve raised business funding, the pressure is on to fill key roles in a company. Here are the main considerations for team building…
How winners of The Start-Up Series have impressed us
Worth Capital aims to pick one business every month to receive investment from the UK’s largest ever seed funding competition – The Start-Up Series. Co-founder Matthew Cushen outlines what he looks for in entrants and how you can apply…
Why corporate brands envy the nimble entrepreneurialism of start-ups
Worth Capital’s Matthew Cushen argues that the constraints on small businesses does in fact enable them them to be freer and more agile than large businesses…
There are new conditions for SEIS and EIS advance assurance applications
Start-ups now have to prove to HMRC they are already in investment talks to be eligible for advance assurance…
Why you should have a flexible business strategy
Worth Capital's Matthew Cushen explains why reviewing your business strategy priorities is vital to ensure the best outcomes…
Obsess over meeting customer needs not the product
Worth Capital’s Matthew Cushen says firms that can show a clear market need for their product and the scope to scale are most attractive to investors…
Crowdfunding a start-up: The benefits and drawbacks
Co-founder of Worth Capital, Matthew Cushen, discusses the four things that founders should consider when deciding whether to crowdfund a start-up...…
Today’s obsession with innovation: The upside and the downside
Matthew Cushen, co-founder of Worth Capital, says being innovative attracts listings and customers - but boosts pressure when it comes to keeping them…
How to get ready for equity investment
From HMRC's advanced assurance to your business plan, Worth Capital's Matthew Cushen covers the steps to take before approaching SEIS investors…
The valuation equation that equals an attractive investment opportunity
With investment expected to shift towards later-stage rounds, start-up valuations need evidence, momentum and potential to appeal to investors…
Bias in investment decisions
After finalising the 11th Start-Up Series winner, Worth Capital's Matthew Cushen considers what factors have mitigated bias in the firm's decisions…
B2B versus B2C? There are more similarities than differences
The scope of the £150,000 Start-Up Series has been extended to B2B start-ups. Matthew Cushen of competition partner Worth Capital explains why...…
What makes an impressive ‘team’?
From battle scars, to passion and a knack for communication, Worth Capital’s Matthew Cushen explains what makes an entrepreneur investable…
The questions a savvy angel investor is likely to ask before handing over cash
Business angel Matthew Cushen spells out what start-up investors will ask to fully gauge your consumer insight, the target market and what you're selling…