Obsess over meeting customer needs not the product
Worth Capital’s Matthew Cushen says firms that can show a clear market need for their product and the scope to scale are most attractive to investors…
Matthew Cushen
Crowdfunding a start-up: The benefits and drawbacks
Co-founder of Worth Capital, Matthew Cushen, discusses the four things that founders should consider when deciding whether to crowdfund a start-up...…
Today’s obsession with innovation: The upside and the downside
Matthew Cushen, co-founder of Worth Capital, says being innovative attracts listings and customers - but boosts pressure when it comes to keeping them…
How to get ready for equity investment
From HMRC's advanced assurance to your business plan, Worth Capital's Matthew Cushen covers the steps to take before approaching SEIS investors…
The valuation equation that equals an attractive investment opportunity
With investment expected to shift towards later-stage rounds, start-up valuations need evidence, momentum and potential to appeal to investors…
Bias in investment decisions
After finalising the 11th Start-Up Series winner, Worth Capital's Matthew Cushen considers what factors have mitigated bias in the firm's decisions…
B2B versus B2C? There are more similarities than differences
The scope of the £150,000 Start-Up Series has been extended to B2B start-ups. Matthew Cushen of competition partner Worth Capital explains why...…
Hanging on to your equity – at the right time
Don't just think about holding onto the equity in your current funding round; always stay a couple of rounds ahead, says Worth Capital's Matthew Cushen…
7 types of start-up investors you’ll run into when raising finance for your business
Not all investors are created equal. Worth Capital's Matthew Cushen outlines the investors you're likely to meet - and how you can get in their heads…
What makes an impressive ‘team’?
From battle scars, to passion and a knack for communication, Worth Capital’s Matthew Cushen explains what makes an entrepreneur investable…
The questions a savvy angel investor is likely to ask before handing over cash
Business angel Matthew Cushen spells out what start-up investors will ask to fully gauge your consumer insight, the target market and what you're selling…
Financial projections an investor might ACTUALLY believe
Our resident angel investor, Worth Capital's Matthew Cushen reveals exactly what you need to do to convince an investor to part with their cash...…
What can an entrepreneur expect from an investor?
A seasoned angel investor, Worth Capital's Matthew Cushen shares how you need to prepare yourself to work with investors on board…
Marketing should be easy, why does it feel so hard?
A disappointing marketing plan will make an investor run a mile. Worth Capital's Matthew Cushen outlines what he - and other funds - want to see…
The black art of start-up valuation
How do you put a price on a relatively new business? Worth Capital’s Matthew Cushen explains how logic and gut feel play their parts…
How to knock an angel investor’s socks off with your plan
Avoid the deadly sins of pitching to investors with business angel Matthew Cushen's killer tips to get your proposal taken seriously...…
A no-nonsense SEIS guide for start-ups seeking investment
Get into the mindset of your potential backer, says Worth Capital’s Matthew Cushen, who explains why the seed enterprise investment scheme works…
Sources of finance in 2017: 9 start-up funding options for your business
Entrepreneur-turned-investor and Worth Capital co-founder Matthew Cushen assesses the options for funding your business in 2017…