B2B versus B2C? There are more similarities than differences
The scope of the £150,000 Start-Up Series has been extended to B2B start-ups. Matthew Cushen of competition partner Worth Capital explains why...…
Matthew Cushen
Hanging on to your equity – at the right time
Don't just think about holding onto the equity in your current funding round; always stay a couple of rounds ahead, says Worth Capital's Matthew Cushen…
7 types of start-up investors you’ll run into when raising finance for your business
Not all investors are created equal. Worth Capital's Matthew Cushen outlines the investors you're likely to meet - and how you can get in their heads…
What makes an impressive ‘team’?
From battle scars, to passion and a knack for communication, Worth Capital’s Matthew Cushen explains what makes an entrepreneur investable…
The questions a savvy angel investor is likely to ask before handing over cash
Business angel Matthew Cushen spells out what start-up investors will ask to fully gauge your consumer insight, the target market and what you're selling…
Financial projections an investor might ACTUALLY believe
Our resident angel investor, Worth Capital's Matthew Cushen reveals exactly what you need to do to convince an investor to part with their cash...…
What can an entrepreneur expect from an investor?
A seasoned angel investor, Worth Capital's Matthew Cushen shares how you need to prepare yourself to work with investors on board…
Marketing should be easy, why does it feel so hard?
A disappointing marketing plan will make an investor run a mile. Worth Capital's Matthew Cushen outlines what he - and other funds - want to see…
The black art of start-up valuation
How do you put a price on a relatively new business? Worth Capital’s Matthew Cushen explains how logic and gut feel play their parts…
How to knock an angel investor’s socks off with your plan
Avoid the deadly sins of pitching to investors with business angel Matthew Cushen's killer tips to get your proposal taken seriously...…
A no-nonsense SEIS guide for start-ups seeking investment
Get into the mindset of your potential backer, says Worth Capital’s Matthew Cushen, who explains why the seed enterprise investment scheme works…
Sources of finance in 2017: 9 start-up funding options for your business
Entrepreneur-turned-investor and Worth Capital co-founder Matthew Cushen assesses the options for funding your business in 2017…