Measuring website traffic: How to understand your site’s performance

By understanding your website visitors, you can get more customers – you just need to know how.

In this webinar, hosted by Sam Jefferies, search marketing lead at Nominet, you’ll learn how to analyse your website’s performance and how to use it to improve your user experience.

By the end of this step-by-step video, you’ll have gained insights on:

  • How to navigate Google Analytics and use it to find data that can be used to improve your website, such as top exit pages, mobile insights, and top acquisition sources (the top marketing channels bringing people to your site)
  • How you can use pop-ups effectively
  • How to prioritise changes to your website, using the information you’ve collected, with the help of a system that takes into account ease of implementation and the likelihood to increase business
  • And, finally, how to test any potential changes before you implement them using A/V split testing.

Jefferies will also offer up his six point action to plan to mastering how to measure your website traffic.

This webinar is brought to you in partnership with The UK Domain by Nominet. You can find lots more free expert business advice like this in our Building a website channel.

And, if you’d like more information on how to grow your business online, you can get your hands on our free ebook here which has 50 great tips to build a website from some of the UK’s best and brightest entrepreneurs.

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