Men’s clothing company The Drop bags £250,000 investment

Custom men’s clothing manufacturer will use Forward Partners’ in-house investors, marketers, developers, designers and recruiters to rapidly scale

The Drop, a London-based men’s clothing manufacturer, has raised £250,000 in funding from Forward Partners.

Jonathan Kruger – formerly a manufacturing executive for “some of the world’s largest retailers” – started The Drop in 2016 after he realised that the global fashion supply chain is weighted in favour of big brands.

This means it is built to efficiently produce and distribute as many identical items as possible, rather than in sizes that are good for consumers. The Drop allows men to create clothes in their size at a price which matches their budget.

After choosing style, colour and size, customers can buy made-to-measure suits from £295, which are laser-cut and hand-finished. They can also send in a picture of their preferred style and request extra personalisation such as embroidered initials and paisley lining at no extra charge.

Stephen Stroud, who has experience as a senior software developer in a range of start-ups, co-founded the operation with Kruger.

The funding will be used to help The Drop rapidly scale over the next 12 months, benefitting from Forward Partners’ in-house team of investors, marketers, developers, designers and recruiters.

Kruger said: “We are so excited to have raised our early stage funding and to be working alongside Forward Partners.

“This investment will help us to innovate the current ‘one size fits all’ clothing industry model which frankly does little for the consumers it’s supposed to serve. We hope to build a new model that better serves consumers, that is more efficient and helps to reduce the needless waste produced by legacy fashion retailers.”