Men’s fashion retailer The Idle Man lands £1.25m
Site sells clothing from Made in Chelsea's Oliver Proudlock, Levi's and Timberland and aims to be the "authoritative figure for the average guy"
E-commerce start-up The Idle Man has bagged over £1.25m in a funding round made up of £258,000 Crowdcube investment, £510,000 from existing investors Foresight Nottingham, and £500,000 from new investor the Nottingham Pension Fund.
Launched in September 2014 by former ASOS executive Oliver Tezcan, The Idle Man is a fashion retailer which targets men aged 18 to 34 with a goal to be the “authoritative figure for the average guy who is interested in fashion but may be slightly reluctant […] when it comes to style and grooming”.
It stocks a range of leading brands such as Levi’s and Timberland as well clothing from the likes of Made in Chelsea star Oliver Proudlock. It has a number of retailers set to join the site in the coming months including Northface and Alpha.
It will use the funding to build and invest in its own brand offering which it launched in May with a collection of over 100 items at “affordable price points”, and will also expand its team which currently boasts MTV’s former European boss Simon Guild as chairman.
In an interview with the Evening Standard earlier this year, Tezcan said he wanted the company to help men pass ‘the pub test’:
“Men using our brand can kit out their wardrobe and look sufficiently good that they won’t get the mickey taken out of them by their mates when they are down the pub. If a man passes that, then the chances are women, or other men, will like his wardrobe too”.