Men’s styling service The Chapar bags £500,000 from leading media and retail figures
Sir John Hegarty, Warren Johnson, Will Hobhouse, and Rob Durking back Startups 100-listed company
Men’s fashion concierge service The Chapar, featured in the Startups 100 2014, has closed a £500,000 funding round from “influential” media and retail figures in a bid to help it expand into other European markets.
Amongst the investors were Sir John Hegarty, co-founder of advertising agency BBH, Warren Johnson, CEO and founder of PR agency W Communications, Will Hobhouse, CEO of Heal’s, and Rob Durkin, co-founder of data marketing firm FusePump.
Launched in September 2013 by father and son duo Joe Middleton (former president of Levi Straus EMEA) and Sam Middleton, London-based The Chapar is an online personalised styling platform for men “who love clothes but dislike shopping” and has over 40,000 members to date.
Users input their preferences and are then matched to a consultant who assembles a trunk of suggested outfits from over 50 brands, including Diesel, Kurt Gieger and Ben Sherman, which is then delivered directly to the customer. The customer only pays for what he wants to keep while The Chapar collects the rest for free.
The Chapar co-founder and young entrepreneur to watch, Sam Middleton, said: “We are very excited to have raised investment from such an influential group of people.
“These industry experts will help us drive our successful business forward into the future to help more and more men upgrade their wardrobes with ease.”