Menswear brand Front Up Rugby exceeds £100,000 Crowdcube target with pitch still underway

£107,000 raised so far with five days remaining

Menswear fashion label Front Up Rugby has broken its £100,000 funding target with an oversubscribed pitch of £107,000 via equity crowdfunding site Crowcube.

Its pitch, which is still underway and will close on Sunday 15, has attracted 103 investors so far following its earlier crowdfunding success in August 2012 where it secured £123,000, exceeding its target by £23,000.

Founded in 2008 by Jon Allen, Front Up Rugby is a rugby-inspired fashion label incorporating a range of clothing and accessories which are endorsed by professional sports players.

With existing clients including Debenhams and House of Fraser, the fashion brand intends to use the finance to fund second stage growth and increase its market reach in both the ecommerce and wholesale sectors.

It also plans to drive expansion of its product range in the lead-up to a number of major sports events taking place next year.

The announcement marks a series of successful pitches hosted by Crowdcube having facilitated over £10m in funding for UK start-ups since its 2011 launch.

Front Up Rugby managing director Allen commented:

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“With the upsurge in the popularity of rugby, the growth of online shopping and proven traction, Front Up is well placed for rapid continued growth ahead of the 2015 Rugby World Cup in England.”


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