Find out more about the tech venture capital fund boosting the UK's 'Northern Powerhouse' by helping to develop businesses in the Midlands and North...
The fund is part of the Mercia Growth Series and wholly owns EIS and SEIS fund Mercia Fund Management (MFM). It claims to be one of the UK’s leading technology investors and listed on AIM in December 2014, raising £78m.
Mercia Technologies specialises in later stage investments in tech businesses – particularly life sciences, advanced materials, manufacturing, digital entertainment ans software and hardware – within the Mercia Growth portfolio to help them expand. The group tends to focus on developing businesses in the North East and the North of the UK, although not exclusively, and has a portfolio of over 30 companies. Its MFM arm is focused on early-stage investments and will typically invest between £50,000 to £250,000 in an initial round but can invest up to a £1m per company. It typically looks for a five to 10 times return on investment within a period of four to seven years.
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The fund has recently been making in-roads in the advertising technology space. In September 2015, MFM invested £300,000 in a seed round for ad-tech start-up wayve; a ‘360 degree’ platform combining mobile, desktop and digital outdoor advertising. Launched in 2013, London-based wayve already works with a number of major media brands such as Bloomberg and News UK and said it intended to use the funding to build out its team and scale internationally.