Europe’s 25 Corporate Startup Stars winner is bringing fresh ideas to the retail industry
The wholesale company METRO runs a number of innovative schemes to bring start-ups into its business. For example, Innovation in Retail meetups give early-stage companies the opportunity to present ideas and make connections. And the organisation’s foodtech accelerator helps one of METROs main customer groups – restaurant owners, caterers and hoteliers – to digitalise.
Particularly impressive is METRO’s collaboration with the Berlin start-up INFARM, which is piloting growing herbs and vegetables in METRO stores. Hydroponics enables customers to buy the freshest goods, without pesticides, in a way that avoids transportation costs and helps protect the environment.
Image courtesy of SVC2UK CEO Summit 2015.
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 644104.