Mobile ordering start-up Q App backed by trio of high-profile investors

Zoopla founder Alex Chesterman and Caffe Nero co-founder amongst seed funding backers

Mobile payments and ordering start-up Q App today marked a significant step in its development, as it announced the completion of a seed funding round from three seasoned investors.

Serial entrepreneur and investor Alex Chesterman, founder of property site Zoopla and co-founder of film rental service LOVEFiLM, Paul Ettinger, co-founder of Caffe Nero, and pub chain ETM Group co-founder Ed Martin have jointly backed the business for an undisclosed sum.

Founded earlier this year, the London-based start-up claims to offer a solution to the problem of queueing in pubs and fast-food outlets by allowing customers to browse and pay for items using their smartphones at participating venues.

Customers are notified through the app when their order is ready with a unique code, collecting their products from a dedicated ‘fast lane’ or having them delivered to their table or seat.

Q App said the app also has potential for audience targeting, allowing brands to access their target users in real time based on location and customer profile.

The seed funding comes as the company continues to sign up major venues onto its platform; having already announced deals with the Glendola and ETM pub chains amongst others, Q App will soon be available at Nimax venues in London’s West End, allowing theatre goers to pre-order drinks for collection at the interval.

In addition, Q App also announced an upcoming partnership with arts venue the South Bank Centre to implement the platform in its Members Bar, with further partnerships to be announced ‘shortly’.

Alex Chesterman, who led the investment, said: “Q App offers an innovative solution to an age-old problem of queuing and has the potential to establish itself as the leading mobile ordering and payments platform in the UK.

“Just as importantly, the concept lends itself to a number of innovative business models, including venue loyalty rewards and highly targeted advertising and has exciting commercial potential.”

Tim Bichara, Q App co-founder, said: “The calibre of our investors is a major stamp of approval for the Q App concept and strategy.

“The platform has seen impressive growth since launch and this investment will enable us to progress with our aggressive expansion plans and deliver on our vision of eliminating queuing and helping our venue partners process more orders at busy times.”

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