Mobile marketing firm MOBKOI acquired by You & Mr Jones
Deal will enable London-based mobile ad business, with clients including Bentley, Mulberry and Nespresso, to launch a New York office
MOBKOI, the mobile marketing firm, has announced its acquisition by global ‘brandtech' group You & Mr Jones, which has taken a majority stake in the company.
Founded by in 2014 by brothers Quentin and Guillaume Le Pape – who were recently interviewed on the site – MOBKOI creates mobile advertising campaigns for over 100 premium brands including Bally, Bentley, Canon, GE, Maserati, Montblanc, Mulberry and Nespresso.
It currently works with more than 1,000 publishers in 35 markets – such as the BBC, the Financial Times, Forbes, GQ and Vogue – and has offices in London, Paris and Frankfurt.
Founded in 2015, New York-based You & Mr Jones helps businesses “build brands better, faster, and cheaper” using technology. Its roster of clients features some of the world's biggest brands including Facebook, Accenture, Unilever, Google, Sony, and Coca-Cola to name a few.
The deal will enable MOBKOI to expand its operations into a number of major global markets, launching a New York office, before going on to open offices in Dubai, Singapore and Sydney.
Quentin Le Pape said: “Today we pride ourselves on being a true partner to brands, at a time where there is a real disconnect between ad tech and brand marketers.
“After three years of hyper-growth we are thrilled to be part of You & Mr Jones. We share the same core values and a distinct vision when it comes to using technology to build brands. Collaborating with group companies such as Mofilm and fifty-five together with launching the New York office will be our immediate priorities.”
David Jones, founder of You & Mr Jones, commented: “The growth in mobile continues to be explosive. MOBKOI has built an extremely impressive business that combines the power of storytelling with the latest in mobile technology.
“Importantly, the company also helps luxury and premium brands address the key issue of brand safety and ensure that their content is appearing in the environments where it deserves to be.”