MyBabyBio: Chris Bianca
With the negative effects of 'sharenting' becoming more documented, MyBabyBio helps parents store photos of their kids in a safe and secure app
Tell us what your business does:
MyBabyBio is an app that allows parents to safely and securely record and share memories of their children.
It is designed with children’s privacy in mind to address the increasing concerns around “sharenting” and the affects this can have on your child both now and in the future.
Where did the idea for your business come from?
MyBabyBio originally started out as a much broader product (MyLife.bio) which recorded shared experiences such as holidays, meals and nights out – whilst sharing them privately with just the people that were there.
It was still very much privacy focused, but as I looked to roll out the original product, I found it difficult to really push the product to a specific target audience.
How did you know there was a market for it?
The overwhelming feedback from the MyLife.bio rollout was simply: “I like it, but this would be even better if I could do it for my kids”.
This coupled with a Nominet survey late last year which highlighted the dangers of parents oversharing, proved that parents need a safer way to record and share memories of their children.
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What were you doing before starting up?
I spent seven and a half years working at Ocado where I ran development for Ocado’s web development team (40+ developers across the UK and Poland). I also ran the project to launch Morrisons’ grocery website.
Have you always wanted to run your own business?
Yes always. Ever since I finished university, I’ve explored different ideas, but they have always been projects in my spare time. Now was the right time for me to take what I’ve learned in the corporate world and apply it to a business of my own.
How did you raise the money?
So far, the project has been funded by myself through a mix of savings, consultancy and a loan from my parents. I’m actively exploring other avenues of funding to help take MyBabyBio to the next level.
Describe your business model and how you make money:
MyBabyBio has launched with a tiered subscription model. Families get a free allowance of 1GB, and then pay a monthly fee of between £1.29 and £5.99 dependent on the storage they are using.
There are a number of other planned revenue streams, but I’m not able to talk about those yet!
What challenges have you faced and how have you overcome them?
Where to start?! I think the biggest challenge has been being a solo founder. It gets incredibly lonely at times, and is hard to maintain the levels of motivation and drive you need to be a success.
Fortunately, I have a great family, fiancée and friends network who are there whenever I need a pep talk!
What was your first big breakthrough?
I think the real breakthrough from a business perspective was being accepted onto Entrepreneurial Spark in August last year.
It was around this time that I was struggling to get traction with MyLife.bio, and the support network they provided me with really helped transform it into what people actually wanted.
What advice would you give to budding entrepreneurs?
Do it! But make sure that when you do, you’re passionate about the idea so that you can really put everything into your business.
Where do you want to be in five years’ time?
I want MyBabyBio to be used by families worldwide and seen as the go-to service for parents to keep memories of their children safe and secure.