MyVideoRights set for crucial re-brand following £2.75m investment

Digital rights specialist also eyeing international expansion

Digital content management specialist MyVideoRights, the second fastest-growing media company in Europe, has secured £2.75m of fresh investment to power a comprehensive re-brand.

The funding, provided by existing investor MMC Ventures with support from MyVideoRights’ board, will facilitate the company’s transition to a new name, Base79.

The money will also be used to power international expansion across Europe and the US, and the creation of new products for premium-quality content distribution.

MyVideoRights has already established a glowing reputation by attracting clients such as the Football Association and Ministry of Sound, and achieving revenue growth of 805% over the past two years.

The company’s network of content currently generates more than 375 million views a month, broadcast on renowned streaming sites such as YouTube, Hulu and Netflix.

Ashley MacKenzie, founder & CEO of MyVideoRights, said:

“Our offer is playing very well. We’re excited at the opportunities presented by an ever more connected world and there is no doubt in my mind that ‘smart TVs’ will revolutionise the TV value chain within five years allowing our video content to eventually reach a huge and engaged audience of billions, seamlessly.

“Our rebrand to Base79 is an exciting step in our evolution as a company with the vision to be the world’s leading creators and generators of content value online.”

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Tracy Dorée, of MMC Ventures, added:

“MMC invests growth equity in dynamic young UK companies. We back companies at an early stage and work in partnership with them to grow to substantial scale and profitability.

“It’s clear that Base79 is realising its enormous potential and we’re excited to provide the investment that helps the company meet its international ambitions and expand its product offering for the benefit of their partners.”



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