Nationwide competition launches to discover ‘best start-up talent’ in digital marketing

The Next Big Thing looking for tech businesses offering disruptive approaches to advertising

A UK-wide competition, The Next Best Thing, has launched with the goal to find the most “innovative” tech start-up operating in the marketing industry.

Launched by London-based technology accelerators Collider12 and The Bakery and in partnership with leading advertising conference ad:tech London, the new scheme will offer the business crowned ‘The Next Big Thing’ the opportunity to potentially pilot their technology with competition sponsor Unilever.

The winning company will pitch for investment from venture capital firm Ingenious Ventures and creative advertising agency BBH and will be fast-tracked to the final round of selection for the two accelerator programmes.

Along with two runners-up, the winner will also be invited to a number of networking events and meetings with Collider12 and The Bakery in order to extend their professional networks and contacts.

Applicants will be judged on their ability to develop products and services that encourage brand engagement and provide solutions that support analytics, big data and data management or search engine optimisation (SEO).

Shortlisted start-ups will present their business models at ad:tech London, held at Olympia on September 11 and September 12, in front of a panel of digital marketing investors and major brands.

Entries close on September 6 and entrants must have been trading for less than two years. To apply click here.

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