Natter.com receives further growth funding from Downing LLP
Social media platform drives user engagement instead of following friends and celebrities
Three word social network Natter.com has closed a second round of funding for an undisclosed sum from Downing LLP, an investor in early and growth-stage technology businesses.
Originally conceived as a nano blogging service, the platform allows users to connect with friends by sending three word messages called ‘natters’. An explore function allows them to follow other nearby users and those sharing similar updates which drives forward the social aspect. Since launching in December 2014, Natter has attracted more than 7,000 users to date. The business is based in Bath and has the support of local technology incubator Alamex.
The investment will be used to develop and update the current platform, providing more functionality and accessibility. New features will include the ability to embed images and links within ‘natters’, and a search function to help find existing contacts already on the service.
The news comes after Natter received growth funding from business angels back in March for an undisclosed six-figure sum.
Founder of Natter, Neil Stanley, commented: “It is fantastic to have Downing on-board as an investor. Having only recently completed our seed round it was real confirmation of where natter is going to receive this approach from Downing. Matt and the team showed a real understanding of what we are doing and empathy with a team of entrepreneurs.”
Matt Penneycard from Downing added: “The growth in social networks in recent years has been nothing short of phenomenal and has driven real change in consumer behaviour. The thing we find fascinating about natter is that it has the potential to hook into that changing behaviour and vernacular.
“There is so much ‘noise’ that the ability to condense and distil the essence of a communication into three words is hugely appealing. This is reflected in the impressive growth that the company has experienced since launch.”