Naturally Cool Kids

The innovative range of natural skincare products for children, including sunscreen and cheek protector

Founder: Fiona Woods
Launched: March 2011

Natural skincare may not sound revolutionary, but mum-of-two Fiona Wood spotted a gap in this crowded market. Having contended with everything from frequent colds to eczema as a mother, Wood wanted to use only natural products on her children’s skin, but often found herself having to compromise for chemical-laden sunscreens in the summer, and petroleum-based decongestants in the winter.

Encouraged by her market research and keen to find a career that would fit around being a parent, qualified beautician Wood set out to launch two new children’s skincare products. That all changed when she became one of 10 regional winners of the Barclays Take One Small Step competition last year, receiving £50,000 to start her business, after mums across the country voted for her idea.

After nine months of product development, Naturally Cool Kids launched its first range of six natural products in March this year, including sunscreen; lip and cheek protector; vapour stick and a DEET-free insect repelling band. Wood’s award-winning range is now stocked by John Lewis, Amazon, The Nutri Centre and independent shops up and down the UK.


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