Beauty brand Neom Organics clinches investment from Piper

Young Gun-founded fragrance and skincare brand will use funding to expand its product range and grow internationally

Neom Organics, the beauty and wellbeing brand, has received an undisclosed sum of growth capital investment from consumer brand investor Piper for a significant minority stake in the company.

Founded in 2005 by Young Guns Nicola Elliott and Oliver Mennell, Harrogate-based Neom designs and sells fragrance and skincare products with therapeutic benefits to relieve stress, aid sleep, boost energy, and lift mood.

The brand’s products are all made in Britain using 100% natural fragrances. They are ethically sourced, from sustainable origins, using only natural and organic ingredient, and no petrochemical paraffin or mineral waxes.

Neom now employs 50 people and saw its sales grow by 35% to reach £18m this year. As well as selling online and through three of its own retail stores in London and Leeds, it sells through department stores such as John Lewis, Selfridges and Fenwick, and Isetan in Japan.

The company will use the funding to expand its product range, develop its senior team, open new stores and accelerate international growth.

This is the third investment Piper has made from Piper VI – its sixth fund – which recently closed at £125m.

Elliott commented: “We are immensely proud of Neom and excited about the potential we have to help more and more customers meet their wellbeing needs. We genuinely believe Neom gives them easy, small steps that can help them feel their best every day.”

Libby Gibson, partner at Piper, said: “We know from all our research that, with such busy lives, consumers are increasingly concerned about their wellbeing.

“We have admired Neom for many years and have been consistently impressed with the quality of its products and how the brand addresses a real and growing consumer need. We look forward to helping the team build on their success.”