New ‘Food Start-up School’ announced

Jimmy’s Iced Coffee founder amongst speakers at evening-long “master class”

Online entrepreneur training platform Monkfeet and events company EventSauce today announced the launch of “Food Start-Up School”, an evening-long programme of events designed to help attendees launch their own food business.

Set to be held on Monday, December 8 at east London’s Shoreditch Works, The Food Start Up School will feature a programme of talks, networking opportunities and workshops delivered by four high-profile food entrepreneurs.

Speakers will include Jimmy’s Iced Coffee founder Jim Cregan, who achieved placing for his product in Waitrose less than one year after launch, Max Seegan, founder of Rocket Internet’s Eat First, and Paddy Willis, CEO of food business growth workshop The Grocery Accelerator.

Whilst food start-ups are particularly prevalent in the capital, with an estimated 5 new restaurants opening every fortnight, National Restaurant Association figures have revealed poor success rates, with 30% of businesses closing within their first year and a further 30% closing within the next 12 months.

Monkfeet said its event will aim to tackle these disappointing success rates by teaching entrepreneurs how to tackle common problems, such as gaining first customers, expanding manufacturing and getting products into retail stores.

Interested start-ups can register here, with an early bird price of £18.00 lasting until 28 November.

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