New Recommend.ly tool helps businesses make the most of Facebook Pages
Product launch follows research revealing poor social engagement
A new tool to help businesses increase engagement via Facebook has launched in beta.
Recommend.ly, which went live last week, was designed after research by the creators revealed that businesses are the least social group on Facebook Pages.
According to a study into 1.7 million Facebook Pages (encompassing personal brands, interest groups and businesses) the latter had the lowest engagement rates, with local businesses posting an average of just 15 updates a month.
By contrast, politicians generally post at least two updates a day to their Pages – and have the highest PTAT (People Talking About This) score as a result.
Recommend.ly seeks to increase engagement by helping businesses track their competitors’ Facebook page activity and undertake Page analysis – identifying the most active and engaged fans for example.
It will also provide entrepreneurs with custom, contextualised recommendations of what to post and suggest timely Page actions to improve customer engagement.
Venkata Ramana, CEO, Recommend.ly said: “Businesses are stumbling at the starting blocks – failing to share the right type of content at the right time; respond adequately to fans; participate in conversations; and understand engagement metrics.
“At Recommend.ly, we’ve developed a customised Facebook Page management solution that…does all the learning and is able to dynamically provide the Page owner with a simple list of ‘things-to-do’ each day. This makes Page management a simple 10-minute affair.”
Recommend.ly is available for free while in beta, after which it will be available in three staggered packages, with prices starting from $4.99 (£3.18).